San Sebastián del Oeste, a former silver mining town in the Sierre Madre Mountains now designated as a Mexican “Magic Town”, makes for a nice day trip from Puerto Vallarta
San Sebastián del Oeste, a quiet village of colourful, old haciendas nestled over 1,400 metres above sea level among the tree-covered Sierra Madre Mountains, feels more than two hours away from the beaches and ocean views of Puerto Vallarta, Mexico. My day trip took me not only to another landscape; it seemed to have transported me to another time.
San Sebastián del Oeste is designated as a Pueblos Mágicos town. Mexico launched its Pueblo Mágicos (Magical Towns) programs in 2001 to recognize unique or historical places that offer visitors a magical experience and promote lesser-known locations.

At points as we climbed into the Sierra Madre Mountains, it seemed as if we’d reached the clouds
I visited San Sebastián on a day tour excursion with about a dozen other people. Our drive from Puerto Vallarta on the two-lane paved road took less than two hours. A little over a decade ago that drive would have taken twice as long. Road improvements and the Progreso Bridge have changed that. I saw what sections of the former road must have been like when construction diverted us to a side road for a short while. The trip to San Sebastián would have been quite a trek.

Part of the detour road

Puento Progreso (Progreso Bridge) stands 390 feet high
San Sebastián History
As we drove, our tour guide provided a brief history of San Sebastian del Oeste. Before the Spaniards arrived, the area was populated by the Tecos people. Francisco Cortes arrived in 1524. Gold, silver, zinc and lead were discovered and mining started in 1524. In 1605, San Sebastián del Oeste was founded. It became an important mining centre, primarily for silver. By 1830, San Sebastián had a population of 20,000. Over 100 silver mines existed between 1840 and 1910.
Mining stopped when the Mexican Revolution started in 1910. According to our tour guide’s perspective, independence from Spain, achieved in 1821 after a decade-long war, replaced rule by Europeans with rule by a small number of wealthy Mexicans with half-Spanish ancestry. In San Sebastián, about seven families controlled the wealth and business. Most of the rest of the population worked on their haciendas. Difficult times throughout Mexico with most of the country’s wealth controlled by a small percentage of the population, poor treatment of peasants and labourers, and years of rule by an autocratic dictator led to a revolt.
The Mexican Revolution ended in 1917 with the formation of a constitutional republic and the implementation of many reforms. However, silver mining in San Sebastián did not resume. Foreign companies in charge of mining operations had moved elsewhere. In 1921 the last remaining mine closed. Today, about 700 people live in the town. The main industries of the area are agriculture and tourism.

Artifacts in the Encarnación Museum
In one of the buildings around the main square of San Sebastián del Oeste, Sra. Conchita Encarnación, a descendant of one of the wealthy mining families, has created a small private museum in the family estate to preserve the history of San Sebastián through the display of family items and documents.
San Sebastián Tequila
Shortly before reaching San Sebastián del Oeste, we stopped at Hacienda San Sebastián, a family-owned tequila distillery. Tequila is a distilled beverage made from the blue agave plant. At the Hacienda, we saw what was involved in making tequila and had a chance to sample. They make a variety of tequilas, including tequilas flavoured with coffee, chocolate, vanilla, or almonds.
San Sebastián del Oeste Village
As we approached the cobblestoned streets of town, our guide told us to appreciate the quiet, traditional village while it was still that way. Silver still exists and a Canadian company is currently developing mining operations. There might be another boom.

Comedor La Lupita
Before we explored the town on foot, we had lunch at Comedor La Lupita, where we were served a delicious meal of cheese quesadillas, rice, beans, shredded beef, and a fantastic chicken mole.

One of the small stores in town

An old house adapted for use as a municipal building

Gazebo in central plaza

Morelos Portal, building in stages for businesses importing their goods in the late nineteenth century

Entrance to Iglesia de San Sebastián
The town church, Iglesia de San Sebastián, was originally constructed in 1608 and rebuilt in 1868 after an earthquake.

Church ceiling
La Quinta Mari
On our way out of town, we stopped at the fourteenth century hacienda La Quinta Mari. On this farm of fruit orchards and organic coffee, descendants of the original family grow and process coffee. The altitude is said to produce high quality coffee.
Back in Puerto Vallarta
We arrived back in Puerto Vallarta and modern day in the early evening. Puerto Vallarta feels very different than San Sebastián, but the two places are connected. The mines in the hills are responsible for creating the village of Las Peñas, which provided salt for the smelting process. The salt was carried up to the mines on mules. Las Peñas became Puerto Vallarta.
If you want to go to San Sebastian on your own, you can drive to San Sebastián or take a public bus as far as La Estancia, 10 kilometres from San Sebastian, and take a taxi for the remaining distance. A guided tour, such as the one I took, may be the easiest option. Several tour companies in Puerto Vallarta offer day excursions to San Sebastián del Oeste.
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6 Comments
Ken Dowell
January 6, 2019 at 9:45 amLooks like a peaceful and charming village. But that detour road….you wouldn’t want to try navigating that after sampling too much tequila.
Donna Janke
January 8, 2019 at 9:06 amKen, the driver had to go very slow on the detour, but it still wasn’t a smooth ride.
Tag Along Deb
January 6, 2019 at 1:24 pmSo, did you sample the chocolate flavoured tequila? 🙂
Donna Janke
January 8, 2019 at 9:08 amDeb, I’m not particularly fond of tequila so didn’t do much sampling, but I did try the chocolate. It was pretty smooth. Flavour was good, but still not likely to turn me into a tequila fan.
Anita and Richard @ No Particular Place To Go
January 7, 2019 at 5:15 amMagical indeed Donna. We saw a few of the ‘pueblo magico’ citites during our travels in Mexico and they were each delightful and charming. San Sebastian del Oeste certainly deserves to be included. Thanks for the intro to this beautiful city and I loved reading the history you included as well. Someday I’d love to return to magical Mexico and explore the central areas and North. So much beauty and you can’t beat the food, especially the moles! Anita
Donna Janke
January 8, 2019 at 9:10 amAnita, I’d like to see more “pueblo magico” towns. This was the first time I’d spent any amount of time in Mexico.