Discovering unique communities of San Luis Obispo County in Central California
(Disclosure: My visit was hosted by San Luis Obispo County as part of a post-trip after the North American Travel Journalists Association (NATJA) 2016 conference in Oxnard, California. Observations and opinions are my own.)
San Luis Obispo County is located along California’s central coast, midway between Los Angeles and San Francisco. It is only three hours from the freeway busyness of Los Angeles, but its relaxed vibe feels worlds away. It has a warm Mediterranean marine climate and offers beautiful coastal scenery, charming towns, outdoor activities, protected open spaces, culinary treats, arts and culture. Each of the communities I visited had its own unique character.
San Luis Obispo

Mission Plaza
The city of San Luis Obispo (SLO for short) is located about eleven miles inland. It is the county seat and one of the oldest communities in California. It was founded in 1772 by Spanish Franciscan Junípero Serra. Mission San Luis Obispo de Tolosa still stands in the centre of the city and remains a working parish. Mission Plaza is a central meeting place and hosts festivals and fairs throughout the year. The Plaza connects to the San Luis Creek Walkway, a nice place for a leisurely stroll. San Luis Creek was the original source of water for the town.
Today SLO is a vibrant college town with a population of about 46,000. The National Geographic Book Thrive: Finding Happiness the Blue Zones Way by Dan Buettner, published in 2010, named it the Happiest City in the United States. Downtown is pleasant and easy to walk through. I felt a young and lively vibe. The streets are lined with brick nineteenth century buildings containing shops, galleries, award-winning restaurants, coffee shops, bars and clubs. The area south of the city is wine country with many tasting rooms. (Paso Robles in the north of San Luis Obispo County is another wine centre.) SLO is also home to many craft breweries as I discovered on a tour of Craft Beer in Wine Country.
Morro Bay
Morro Bay is a fishing town with harbour-front restaurants, quaint shops and plenty of outdoor activities. You can view sea otters, sea lions and whales via cruises or see birds and other wildlife on a hike in Morro Bay State Park. Morro Bay is a popular family vacation destination. I found it to have a funky, maritime feel. You can read more about my experience in Morro Bay at Morro Bay: A Seaside Escape.

Morro Rock, just off shore, is where the town got its name
Cambria
Cambria lies twenty miles up the coast from Morro Bay. Surrounded by Monterey Pines and craggy coastline, this charming, artsy town has stunning scenery, nature walks, historic buildings, galleries, sophisticated dining and lovely inns. While I easily pictured a family vacation at Morro Bay, Cambria struck me as a relaxing or romantic adult getaway. You can read about my impressions of Cambria at Enchanting Cambria: History, Art and the Outdoors.
Harmony
The coastal town of Harmony is a dairy community with a population of eighteen (nine people, nine cows). You will not find any shops, restaurants or inns here, but it is picturesque and worth driving through. The town is home to Harmony Glassworks Studio and Gallery. You may be able to pick up a piece of glass art or view a glassblower at work if you time your visit appropriately. Harmony Cellars Tasting Room is nearby.
Atascadero
Atascadero is inland, seventeen miles north of the city of San Luis Obispo. I passed through this town very briefly and did not notice anything to particularly make it stand out. It has art galleries, antique shops and a craft beer scene. It is also home to Bristols’ Cider House.

Atascadero City Hall
What I did find interesting about the town was its history. It was founded as a utopian colony in 1913 by entrepreneur E.G. Lewis. I learned some of that history when I toured City Hall, which is worth a visit. City Hall was built between 1914 and 1918. After significant earthquake damage in 2003, it was closed for extensive renovation for ten years, re-opening in 2013. Part of the Atascadero Historical Society Museum is housed in the building.
San Simeon
San Simeon, near the northern end of San Luis Obispo County, has a population of less than five hundred people, but it has some spectacular attractions. Here is where you find Hearst Castle, the opulent estate built by William Randolph Hearst. It is also where you can view elephant seals at the Piedras Blanca Rookery. I viewed another attraction, the Piedras Blanca Light Station, from a distance. Access is only by guided tours on certain days.

The views from Hearst Castle are as magnificent as the buildings

Elephant seals at Piedras Blancas Rookery

Light station in the distance
I enjoyed my short time in San Luis Obispo County. My weekend was very busy and yet it felt relaxed and slow (SLO?) because of the laid-back feel of the area. I hope I can return some day to spend more time and discover the rest of the County.
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33 Comments
Susan Cooper/findingourwaynow.com
January 22, 2017 at 10:22 amWhat a great compilation in regards to your trip. They are areas I know well and I’m pleased that I live by or near many of the places you showcased.
Donna Janke
January 23, 2017 at 9:42 amThanks Susan. You are very lucky to have so many great places to visit close by.
Eva
January 22, 2017 at 1:37 pmMy husband and I spent 2 weeks in and around SLO County about 10 years ago. We loved the area … all the small towns, beaches, restaurants and the wine area. We stayed in the southern end of the County in Pismo Beach, There are several small towns that run together in that area, including Avilo Beach and Arroyo Grande. We also visited Morro Bay, San Simeon and San Luis Obispo. At the time there was a weekly evening market in San Luis Obispo and I recall (in addition to everything else being sold) there were beautiful vegetables available. Definitely an area I would gladly revisit!
Donna Janke
January 23, 2017 at 9:43 amEva, we did not get to see the Pismo Beach are on this trip. I agree this is an area I would gladly revisit.
Ken Dowell
January 22, 2017 at 3:08 pmI’ve made numerous trips to both Northern and Southern California but have never been in the middle. Your images make it look to be a place I’d like to spend some time.
Donna Janke
January 23, 2017 at 9:44 amKen, it is a great area to spend time in.
Anita and Richard @ No Particular Place To Go
January 23, 2017 at 5:38 amLoved your picture of the elephant seals basking on the sand! As a native Californian, your pictures made me want to go back to the areas you wrote about and explore. Maybe on our next visit to the US we’ll have to tour the “Left” coast! 🙂 Anita
Donna Janke
January 23, 2017 at 9:46 amAnita, there is lots to explore on the “Left” coast.
Rebecca Hall
January 23, 2017 at 8:33 amWhat a beautiful and interesting part of California! The State is so varied
Donna Janke
January 23, 2017 at 9:48 amRebecca, I’d been to a couple of spots in California before, but it wasn’t until this past spring when we travelled through more of the state that I began to fully appreciate how varied the State is. Lots of beautiful areas.
Janice Chung
January 23, 2017 at 9:11 amWow I didn’t know San Luis Obispo was named the Happiest Place in the USA! I passed thru the town over 30 years ago and didn’t recall anything you talked about. I certainly remember Hearst Castle though. Great area to visit as you head north from LA.
Donna Janke
January 23, 2017 at 9:49 amJanice, it is a great area to visit and spend some time as you head north from LA.
McCool Travel
January 23, 2017 at 10:44 amWe rolled through SLO last month and loved it. I had previously been there countless times when I lived in California. Love the place. The elephant seals were out in force. We camped (with a JUCY campervan) in Morro Bay State Park. Stopped for lunch in Cambria and was knocked out by that place. Great place.
Donna Janke
January 24, 2017 at 3:31 amCharles, I too was knocked out by Cambria. I was impressed with the entire SLO area and would love to visit again and again.
Karen Warren
January 23, 2017 at 12:22 pmSLO County looks lovely – so different from the big American cities. Morro Bay looks particularly good, with its wildlife and harbourfront cafes.
Donna Janke
January 24, 2017 at 3:35 amKaren, the area is quite different than the big cities. Relaxed, less crowded. open spaces.
pmaghamfar
January 23, 2017 at 3:51 pmWe lived in CA for 30+ years and enjoyed many visits to SLO area. We always loved Cambria, such a cool little town with such spectacular views. And, I always appreciated the wooden walkway and charming side streets full of shops and eateries. Hearst Castle is always a fun step back in time to the age of Hollywood glamour. So glad you got to experience SLO.
Donna Janke
January 24, 2017 at 3:36 amPatti, I too am glad I got to experience SLO. And I knew almost nothing about the area before going there.
Jeri Walker (@JeriWB)
January 23, 2017 at 5:43 pmI’ve been to a few California locations, but never San Luis Obispo. This post is well-timed though in that I am currently working with an author on a query and synopsis, and the main setting is SLO in the late-1800s.
Donna Janke
January 24, 2017 at 3:39 amJeri, that’s an interesting coincidence. After having been to the area, it would be fun to read a book with a setting in an earlier time frame.
Carole Terwilliger Meyers
January 23, 2017 at 7:28 pmI live in Northern California and drive to L.A. frequently. This area around San Luis Obispo is about half-way, and when I can I always plan an overnight stop, or at least a lunch stop. One of my favorite places to overnight is the Avila La Fonda Hotel in Avila Beach (they serve fresh pie every night as a snack!), http://travelswithcarole.blogspot.com/2015/02/great-sleeps-avila-la-fonda-hotel-avila.html
Donna Janke
January 24, 2017 at 3:40 amCarole, I will have to keep Avila Beach and La Fonda Hotel in mind for any future visits to the area. Fresh pie every night as a snack sounds lovely.
Nat and Tim
January 24, 2017 at 3:09 amWow California’s SLO County looks amazing. And those elephant seals, there are so many!!
Donna Janke
January 24, 2017 at 3:40 amThe elephant seals were fun to watch. I’d never seen anything quite like it.
Debbra Dunning Brouillette
January 24, 2017 at 4:48 pmHi Donna! Even though I was on this same post-trip as you, we ended up doing some different things so it was fun to see some of the things I did not! That was an amazing trip, though, and I’m glad I got to share most of it with you. SLO County is somewhere I want to return. I missed seeing the elephant seals!
Donna Janke
January 25, 2017 at 9:01 amDebbra, it was indeed an amazing trip and I too want to return to the area.
beataaleksiejuk
January 25, 2017 at 7:23 pmReally nice place to see 🙂 Thank you for your post 😀
Donna Janke
January 27, 2017 at 11:22 amI’m glad you enjoyed the post. It is a lovely area. Thanks for stopping by,
alison abbott
January 27, 2017 at 7:34 pmWe spent some time here with our kids about fifteen years ago and loved the area. You certainly covered a lot of territory. Thanks for the memories Donna.
Donna Janke
January 29, 2017 at 11:05 amAlison, when I look back I realize I did cover quite a bit of territory and yet there was still so much I didn’t get to see.
Doreen Pendgracs
January 28, 2017 at 8:29 amThx for the super post, Donna. I’ve never been to San Luis Obispo or the SLO County, but must have been very close (or drove by without knowing), as we have driven up and down the California coast more than once. Time to go back!
Donna Janke
January 29, 2017 at 11:06 amDoreen, you’ll find lots to see and enjoy if you get back there.
Mary Farah (@maryfarquhar)
June 17, 2019 at 2:46 pmYou’re speaking my language on this fantastic article, Donna!:-) I’m from Solvang, about an hour of south of SLO and have also written about the areas. I adore it.